Sømløse aimed to address waste and opportunity access, through a system design proposal that would expand CSR initiatives for an airline uniform specialist based in Denmark. We built upon two key opportunities identified within the company:
- Product quality & craftsmanship, compared to 1-2 year average use period of airline uniforms
- In-house production department, leading to an untapped wealth of knowledge and facilities
We proposed to re-route these discarded uniforms, and extend their life by remaking them into a secondary line of products. Sømløse framed this within a social entrepreneurship model, proposing to use the knowledge and facilities to provide training and skill development, and foster longer-term opportunities for local people.