Fusing clean-cut style with technical ingenuity, Meame designed luxury performance clothing for city cyclists. The company was founded by and for urban professionals who required functional clothing suited to both bike and boardroom. With an emphasis on quality and craftsmanship, Meame embedded an ethical sourcing model into production and combined clever technical features with classic British styles to create timeless activewear for their customers.

I worked with the founders through their launch phase from 2015-16 to help communicate and promote their brand. I began by working on varied marketing tasks, from designing packaging and presentations to liaising with press, and writing and editing online content. From Jan – Mar 2016, I led the digital strategy for their blog and social media channels to increase online engagement with the brand.

biker jacket cycle revolution ett electric bikes
Post Title Type Role View
Classic Reworked: The Biker Jacket Product Feature Writing, Editing View
Cycle Revolution Exhibition Review Research, Writing, Editing View
ETT: Urban Electric Bikes Interview Research, Writing, Editing View
Wonders of West London Tips & Guides Research, Writing, Editing View
blazer meame story blazer lights
Post Title Type Role View
The Hertiage of the Blazer Product Feature Editing View
9 Tips for Commuting By Bike Tips & Guides Writing, Editing View
The Meame Story Feature Editing View
Edinburgh Escapes Tips & Guides Research, Writing, Editing View

meame compliment card
Compliment card
meame split design
Web banner
All Projects