Fusing clean-cut style with technical ingenuity, Meame designed luxury performance clothing for city cyclists. The company was founded by and for urban professionals who required functional clothing suited to both bike and boardroom. With an emphasis on quality and craftsmanship, Meame embedded an ethical sourcing model into production and combined clever technical features with classic British styles to create timeless activewear for their customers.
I worked with the founders through their launch phase from 2015-16 to help communicate and promote their brand. I began by working on varied marketing tasks, from designing packaging and presentations to liaising with press, and writing and editing online content. From Jan – Mar 2016, I led the digital strategy for their blog and social media channels to increase online engagement with the brand.
|Classic Reworked: The Biker Jacket||Product Feature||Writing, Editing||View|
|Cycle Revolution||Exhibition Review||Research, Writing, Editing||View|
|ETT: Urban Electric Bikes||Interview||Research, Writing, Editing||View|
|Wonders of West London||Tips & Guides||Research, Writing, Editing||View|
|The Hertiage of the Blazer||Product Feature||Editing||View|
|9 Tips for Commuting By Bike||Tips & Guides||Writing, Editing||View|
|The Meame Story||Feature||Editing||View|
|Edinburgh Escapes||Tips & Guides||Research, Writing, Editing||View|