The Loft

Instigated by Studio Danmole, The Loft Bham was pop-up shop with a difference. It aimed to rethink uses of space within a city, and rather than supply goods, The Loft opened up to support emerging creatives in expanding their work and presence.

During the 6-month pilot, the unit was split into two areas: a dedicated exhibition & event space and an affordable studio space. I worked with the team on creative direction, planning & running our event programme, and marketing/design activities like creating publications, securing press features and expanding the reach of the project.

loft bham

loft bham

loft bham

loft bham

loft bham

loft bham

For more information, please visit The Loft on Facebook.