Sømløse was a design proposal to expand CSR initiatives for an airline uniform specialist based in Denmark. We built upon two key opportunities identified within the company:
- Product quality & craftsmanship, compared to 1-2 year average use period of airline uniforms
- In-house production department, leading to an untapped wealth of knowledge and facilities
We proposed to reroute these discarded uniforms, extending their lifetime by remaking them into a secondary line of products. Sømløse framed this within a social entrepreneurship model, providing training and skill development to help foster longer-term opportunities for local people.
Collaborators: Melissa Gutekunst and Stefano Prevosti